dhalle Design | Workflow
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1. First Contact

Like any relationship, it all starts with a first date, we will meet face to face or set up a phone call or a skype session. I will ask you some questions regarding your business, vision and goals for your brand development and you get the chance to ask me any question that comes to mind. This step will give us both a chance to get to know one another and make sure we are going to make an awesome team.

2. Booking

If we hit it off and find that we are the perfect match, I will put together a
formal proposal for our project together and send it your way. If everything
is approved by you, we’re ready to get started.

3. Briefing

Since there is typically a wait time between this step and the next, I give you a little homework to prepare for our upcoming project. I will send you a branding questionnaire and answer some important questions to insure we are on the same page priorto your project start date. This questionnaire will provide valuable information for me as I move throughout your brand design process.

4. Inspire

Whoop whoop! So your project start date is here and now it’s time to get this party started. The first step of the branding process is the creation of an inspiration board. I will study your questionnaire and create a color palette along with style inspiration that will set the overall tone of your new brand. Within 7 business days of your start date, you will receive your first deliverable and have a chance to review and request up to 2 rounds of revisions until you are in love with the direction.

5. Create

Now that we have established and finalized your inspiration board, I will then get to work on creating the cornerstone of your new brand. The logo design process can take approximately 10 to 15 business days to complete. During this phase you will receive your second deliverable which will consist of a few unique logo concepts designed based on the information given in the initial stages and your approved mood board. Once received, you will have the opportunity to review and request up to 2 rounds of revisions until your are completely pumped about your new logo design.

6. Polish & Deliver

t’s now time to put it all together and create your final deliverable: {drumroll} your new brand style guide! We will pull in your lovely new logo, color palette and inspiration photos then add in your sub mark, logo variations, social icons, patterns, fonts and any elements into a full branding guide format. You will have a chance to review and request up to 2 rounds of revisons on the final board. Once your approval is received, I will package up your files and send them to you via a convenient dropbox link for download.

7. Print & Social Branding

We now take your newly designed brand and continue it throughout your print material and social media design (business card, business letterhead/notecard and envelopes, stamp, hangtag, stickers, Facebook and Twitter page designs, etc.) to complete your seamless new look. Your files are delivered in print ready pdf form or you can choose to have dhalle manage your print process.